Interim Marketing
For Change & Transition
Is your business ready for the next stage of growth, transformation, or change?
Our interim marketing service provides embedded senior marketing leadership for businesses navigating growth, transformation, leadership gaps, or operational change. Simon work hands-on with organisations to stabilise marketing operations, align priorities, and build momentum for the next stage of growth.
Get strategic marketing leadership with hands-on execution.
When do businesses need an Interim Marketer?
Businesses often bring in interim marketing leadership during periods of growth, transition, uncertainty, or organisational change.
- Leadership Gaps: When a Marketing Director, Head of Marketing, or senior marketing leader leaves the business unexpectedly.
- Growth & Scale: When marketing activity needs stronger leadership, structure, and commercial alignment to support the next stage of growth.
- Transformation: When businesses need to reposition, restructure, modernise, or improve marketing performance during change.
- Team Stabilisation: When internal teams, suppliers, or agencies need clearer direction, accountability, and operational leadership.
- PE & Investment: When businesses require stronger reporting, accountability, strategic alignment, and execution after investment or acquisition.
- Maternity & Cover: When organisations need experienced interim marketing leadership without committing to a permanent senior hire.
If your business is facing any of the scenarios above, then we should definitely speak…
What does an Interim Marketer actually do?
An Interim Marketer provides embedded senior marketing leadership and combines strategic direction with hands-on execution to help businesses stabilise marketing operations, align teams and suppliers, improve performance, and maintain commercial momentum.
Typical marketing challenges
- Disconnected marketing activity and lack of strategic direction
- Lack of leadership, accountability, or operational alignment
- Poor tracking, attribution, and visibility of marketing performance or ROI
- Underutilised marketing platforms, technologies, or existing capabilities
- Websites, CRM systems, or customer journeys that are underperforming or poorly optimised
- Reactive or poorly configured advertising campaigns with inconsistent results
- Insufficient content, inconsistent communication, or lack of audience engagement
- Poor supplier, agency, or stakeholder management
- Marketing activity misaligned with wider commercial or business objectives
- Teams lacking structure, prioritisation, or momentum
What an interim marketer delivers
- Embedded senior marketing leadership with hands-on execution
- Clear strategic direction, prioritisation, and operational focus
- Improved tracking, attribution, reporting, and visibility of marketing performance
- Better utilisation of existing marketing platforms, technologies, and investments
- Optimised websites, CRM systems, and customer journeys
- More effective and commercially focused advertising campaigns
- Stronger content, communication, and audience engagement strategies
- Improved supplier, agency, and stakeholder management
- Marketing activity aligned to wider commercial and business objectives
- Greater structure, accountability, momentum, and leadership across marketing operations
Need clearer marketing leadership and operational direction?
Arrange a conversation to discuss your interim marketing requirements, current challenges, and how embedded senior marketing leadership can help move your business forward.
How interim marketing leadership works
Interim marketing leadership is designed to integrate quickly into existing business operations, providing clarity, accountability, and momentum.
Assess
Review business goals, marketing activity, team structure, suppliers, systems, performance data, and commercial priorities.
Integrate
Embed quickly into existing teams, workflows, stakeholders, agencies, reporting structures, and day-to-day marketing operations.
Lead
Provide strategic direction, operational leadership, prioritisation, accountability, and hands-on support across marketing delivery.
Transform
Stabilise marketing operations, improve capability, build momentum, and support handover, continuation, or longer-term leadership needs.
Why choose Disruptable?
Interim marketing leadership requires more than strategic advice alone. Businesses need experienced leadership that can integrate quickly, improve operational performance, align teams, and maintain commercial momentum.
- Embedded senior marketing leadership with hands-on operational support.
- Experienced in improving marketing performance, accountability, and ROI.
- Strategic direction combined with practical execution and delivery.
- Quick integration into existing teams, suppliers, and business operations.
- International marketing experience across UK, USA, LATAM, and EMEA.
- Experience supporting businesses through growth, transformation, restructuring, and operational change.
- Cross-sector experience spanning retail, marketplaces, travel, manufacturing, fitness, media, utilities, and consumer brands.
- Focused on improving clarity, momentum, capability, and commercial alignment across marketing operations.
Your Interim Marketer
SIMON SCOWEN
Founder & Interim Marketer
“Businesses need interim marketing leadership to stabilise operations during periods of change. My approach focuses on understanding the commercial reality of a business by embedding rapidly into existing teams, suppliers, systems, and marketing activity to create clearer direction and stronger commercial performance.”
“From improving marketing functions to spearheading transformation, I use practical experience across the marketing mix and a broad range of sectors to combine strategic leadership with hands-on execution, at pace.”
Sector Experience:
Travel, Grocery, Retail, Media, Lifestyle, Manufacturing, Construction, and Utilities.
Commercial Experience:
B2C & B2B experience across Start-ups, Scale-ups, PE-backed businesses, and Corporate Marketing Operations.
Marketing Expertise:
Marketing Strategy, Brand Development, Digital Marketing, CRM & Marketing Automation, Customer Acquisition, Paid Media, Content Strategy, PR, Marketing Analytics, Martech, and AI-enabled Marketing Operations.
Background:
Commercially focused full-stack marketer with experience across strategy, transformation, operational leadership, and hands-on execution. Experienced in integrating quickly into businesses to improve marketing performance, operational clarity, and commercial alignment across teams, suppliers, systems, and campaigns.
International commercial and marketing experience across the UK, USA, and LATAM.
Endorsements
“Simon is one of the most ambitious digital strategists that I have ever worked with. Our entire team enjoyed working with him as he brought together multiple expert stakeholders to develop a global web strategy…”
— Mark Ryan
Chief Analytics Officer
Extractable LLC, CA USA
“He is always true to his word and has a very refreshing attitude of embracing and resolving problems. I would recommend Simon to almost any marketing position where the job requires planning, management, and ultimately attainment of results.“
— Matt Paines
Digital Consultant
Target Profila Ltd, UK
”Simon is a highly knowledgeable professional that combines the skills of a keen marketing strategist with a deep understanding of digital media. Simon’s proven project management skills were key in the implementation of complex multi-disciplinary global marketing projects.”
— Roberto Assunto
Global Branding
Cemex SA de CV, NL Mexico
Businesses requiring a strategic marketing partner on a longer-term basis may also benefit from our Fractional CMO service, whilst organisations undergoing operational change can use Marketing Diagnostics to identify gaps, inefficiencies, and growth opportunities.
FAQs
What is an Interim Marketer?
An Interim Marketer is an experienced senior marketing leader who joins a business temporarily to provide embedded strategic and operational marketing leadership. Interim marketing support is often used during periods of growth, transformation, restructuring, leadership change, or operational instability where businesses need experienced leadership quickly without committing to a permanent hire.
What does an Interim Marketer do?
An Interim Marketer combines strategic direction with hands-on execution to help businesses improve marketing performance, operational alignment, accountability, and commercial momentum. This can include leadership of internal teams, supplier and agency management, performance reporting, campaign oversight, CRM optimisation, customer journey improvements, and broader marketing transformation initiatives.
When should a business hire an Interim Marketer?
Businesses often bring in interim marketing leadership when they experience leadership gaps, operational challenges, growth pressures, restructuring, underperforming marketing activity, or the need for additional senior expertise. Interim marketing support can also help stabilise teams, improve accountability, and accelerate operational progress during periods of change.
What is the difference between an Interim Marketer and a Fractional CMO?
An Interim Marketer typically provides embedded operational leadership within a business for a defined period of time, often working hands-on across day-to-day marketing operations, teams, suppliers, and execution. A Fractional CMO usually provides longer-term strategic marketing leadership at executive level on a part-time or ongoing basis. Interim marketing leadership is often focused on stabilisation, transformation, or operational change, whereas a Fractional CMO relationship is typically focused on ongoing strategic growth.
How quickly can an Interim Marketer integrate into a business?
Interim marketing leadership is designed to integrate quickly into existing business operations with minimal disruption. Depending on the business requirements, interim support can often begin within days and rapidly align with internal teams, stakeholders, suppliers, reporting structures, and operational priorities.
Can an Interim Marketer work with existing internal teams and agencies?
Yes. Interim marketing leadership often works alongside existing internal marketing teams, suppliers, agencies, freelancers, and business stakeholders. One of the key benefits of interim support is improving alignment, accountability, communication, and operational effectiveness across existing resources and marketing activity.
How long does an Interim Marketing engagement typically last?
Interim marketing engagements can vary depending on the business requirements, operational challenges, and leadership objectives. Some engagements may last a few months to support short-term transformation or leadership cover, while others may extend longer depending on growth plans, restructuring, recruitment timelines, or ongoing operational needs.
What types of businesses do you work with?
Disruptable supports start-ups, scale-ups, SMEs, PE-backed businesses and established organisations across a range of sectors including retail, marketplaces, travel, media, manufacturing, construction, fitness, utilities, and consumer brands. Interim marketing leadership is tailored to the operational and commercial needs of each business, team, and growth stage.
To learn more about how an Interim Marketer can support your business, contact us today for a no-obligation consultation.