Your Fractional CMO
Driving Your Growth
Does your business lack a well-defined marketing strategy? Are you looking for new pathways to growth?
Our Fractional CMO service helps drive growth, optimise your marketing operation, and it puts hands-on leadership experience inside your business on an ongoing part-time basis at a fraction of the cost of a full-time CMO, Marketing Director, Consultant, or Agency.
Get impactful marketing leadership AND implementation in one.
Does my business need a Fractional CMO?
- Do you want to increase the velocity of your growth?
- Does your business lack a clear and consistent marketing direction?
- Is your marketing spend not delivering measurable ROI?
- Do you want to implement new transformative projects?
- Do you need effective and inspiring marketing leadership?
- Are experienced CMOs and Marketing Directors currently out of budget?
- You don’t want advice, you want to make it happen?
If the answer to any of the above is yes, then we should definitely speak…
Benefits of choosing a Fractional CMO
- Work with an experienced marketing leader without the full-time cost.
- Get marketing expertise on a flexible, part-time basis.
- Align marketing strategies with business goals to drive sustainable growth.
- Build, mentor, and lead your marketing team for long-term success.
- Implementation with accountability.
Why Disruptable?
- Experienced in optimising marketing budgets for ROI.
- Consistently delivering results that drive real growth.
- We focus on SME’s at start-up or scale-up stage looking to grow.
- International Experience (UK, USA, LATAM, and EMEA markets).
- We specialise in D2C/DTC, Retail, and Marketplace brands.
- We specialise in Travel, Grocery, News Media, Fashion & Apparel, Fitness, Utilities, and Manufacturing.
- We level-up your capabilities and improve productivity within your marketing team by inspiring, coaching, and (re)aligning staff to your business goals.
Ready to make a start?
Complete our contact form to arrange a callback to discuss your Fractional CMO requirements.
Our Approach
As your Fractional CMO, we bring strategic clarity, proven frameworks, and hands-on execution of transformative marketing that drives growth aligned to your goals.
We don’t just advise – we build, implement, and optimise marketing that moves the needle.
Define
Find potential customers that match your product or service through strategic market research and craft a compelling USP.
Analyse market trends, assess competitors, and create positioning that differentiates your brand in the marketplace.
Target
Target customers based on their behaviour and habits with audience segmentation and high-ROI strategies.
Refine your audience personas and identify the channels where they are most engaged for maximum impact.
Acquire
Generate demand and convert prospects with optimised sales funnels and always-on communication strategies.
Leverage data-driven campaigns and test different approaches to drive conversions efficiently.
Retain
Reduce churn rates, gain referrals, and maximise customer lifetime value (LTV) with automated retention strategies.
Strengthen customer relationships with tailored loyalty programs, incentives, and continuous engagement.
Your Fractional CMO
SIMON SCOWEN
Founder & Fractional CMO
“When I look at driving sustainable growth in today’s noisy markets, it starts with understanding your Ideal Customer Profile (ICP) and positioning your brand effectively in their minds with a well crafted and compelling proposition, consistently conveyed through a well-defined marketing strategy (the 7 Ps).”
“And in the pursuit of acquiring, retaining and growing your customer base, implementing an effective mix of tactics, and having the right people, systems, and processes in place (the marketing stack), are at the heart of my transformational Fractional CMO service.”
Sector Expertise:
Travel, Grocery, Media, Lifestyle, Manufacturing, Construction Materials, and Utilities.
Business Model Expertise:
D2C/DTC, E-commerce, Marketplaces, Corporate Presences, Lead Generation, and Online Sales.
Technical Expertise:
Marketing Planning & Strategy, Branding, Digital Marketing, Sales Funnel Optimisation, CRM, Marketing Automation, Paid Social Campaigns, Google Ads & PPC, Content Strategy & Implementation, Influencer Marketing, PR, Marketing Analytics & Metrics, AI In Marketing.
Background:
Full-stack marketer with a focus on marketing transformation and growth scenarios. Adept at building and optimising the Martech stack, whilst scaling high performing marketing campaigns and teams aligned to corporate goals.
International market experience in the UK, USA, and LATAM.
Endorsements
“Simon is one of the most ambitious digital strategists that I have ever worked with. Our entire team enjoyed working with him as he brought together multiple expert stakeholders to develop a global web strategy…”
— Mark Ryan
Chief Analytics Officer
Extractable LLC, CA USA
“He is always true to his word and has a very refreshing attitude of embracing and resolving problems. I would recommend Simon to almost any marketing position where the job requires planning, management, and ultimately attainment of results.“
— Matt Paines
Digital Consultant
Target Profila Ltd, UK
”Simon is a highly knowledgeable professional that combines the skills of a keen marketing strategist with a deep understanding of digital media. Simon’s proven project management skills were key in the implementation of complex multi-disciplinary global marketing projects.”
— Roberto Assunto
Global Branding
Cemex SA de CV, NL Mexico
Schedule A Chat
If your looking for support with your marketing strategy or just want to talk through your options, book a 30 minute no obligations chat with Simon.
FAQs
What is a Fractional CMO?
A fractional CMO, also known as a fractional Chief Marketing Officer, is a part-time, outsourced marketing executive who provides strategic marketing leadership to businesses without the full-time commitment and cost of an in-house CMO.
Why hire a Fractional CMO?
Hiring a fractional CMO offers several advantages. Firstly, it provides access to high-level marketing expertise without the full-time cost commitment. Fractional CMOs often have extensive experience and can offer strategic guidance and leadership to your marketing team.
They can help identify growth opportunities, develop effective marketing strategies, and oversee the implementation of campaigns. Additionally, they can bring an objective perspective to your business, helping you to make informed decisions. This can be particularly valuable for businesses that may not have the resources or need for a full-time CMO.
What are the benefits of hiring a Fractional CMO?
Hiring a fractional CMO offers several advantages:
- Reduced Risk: Hiring a Fractional CMO allows you to test the waters before making a long-term commitment. If the arrangement doesn’t work out, you can easily switch to another provider.
- Cost-effective: Fractional CMOs typically charge by the hour or project, making them significantly more affordable than hiring a full-time CMO. You only pay for the expertise you need, when you need it.
- Flexibility: Fractional CMOs can be hired on a short-term or long-term basis, depending on your specific needs. This flexibility allows you to scale your marketing efforts up or down as needed.
- High-level Expertise: Fractional CMOs often have extensive experience working with various businesses and industries. They can provide strategic guidance and hands-on support to help you achieve your marketing goals.
- Objectivity: Fractional CMOs bring an outside perspective to your business. They can identify areas for improvement and provide unbiased recommendations.
- Access To A Wider Network: Fractional CMOs often have a vast network of contacts in the marketing industry. This can be beneficial for sourcing talent, securing partnerships, and staying up-to-date on the latest trends.
What type of organisations benefit most from a Fractional CMO?
Fractional CMOs suit any business that needs marketing support to hit their business goals, but lacks the budget for a executive-level CMO or senior marketer. Businesses that are starting to scale often get particular value from a fractional CMO because experienced strategic marketing leadership adds value during high-growth phases.
Start-up’s can benefit from the foresight of an experienced marketer who can help lay down plans as opposed to reacting to issues as they occur, Disruptable also offer 60-90 minute strategy sessions for those brands who still haven’t committed to Marketing leadership in the form of a full-time or Fractional CMO and/or Marketing Director.
What are the challenges of working with a Fractional CMO?
A fractional CMO works with your business for a set number of days or hours per month. This means it’s essential to optimise the use of that time – identify some key objectives you’d like your fractional CMO to achieve and make the most of their strategic expertise rather than pulling them into anything too operational.
Particularly when they first join, fractional CMOs won’t always know the inner workings of your business. To address this, look for a fractional CMO with a collaborative approach, who asks lots of questions and can adapt their broader experience to meeting your goals.
What does a contract with a Fractional CMO look like?
This will be dependent on your business needs, it could be a few months to provide marketing leadership in preparation or a big project launch, to an ongoing relationship. Disruptable provides flexible contracts that can be cancelled anytime, no questions asked.
How many hours/days does a Fractional CMO work?
The number of hours/days a fractional CMO works can vary depending on the specific needs of the business they are working with. However, it is generally accepted that a fractional CMO will work between 10 and 20 hours/1 and 3 days per week.
Some fractional CMOs may work fewer hours/days per week, while others may work more. The exact number of hours/days will depend on the scope of the project, the size of the business, and the specific needs of the client.
It is important to note that fractional CMOs are typically paid on an hourly or daily basis. This means that the client will only pay for the hours/days that the CMO actually works. This can be a more cost-effective option for businesses that do not need a full-time CMO.
How much does a Fractional CMO cost?
The cost of a Fractional CMO varies based on their experience, location, and the scope of services needed. However, it’s crucial to consider the potential ROI and the value they bring to your business, not just the upfront cost. To learn more about how a Fractional CMO can elevate your business, contact us today for a free consultation.
Can a Fractional CMO work remotely?
Yes – if your business is used to remote or hybrid working, a fractional CMO can work well with this setup. In a hybrid working environment, meeting face-to-face can be useful in the earlier stages of the relationship to build connection between the fractional CMO and your team, and to create solid foundations for further remote collaboration.
How do I find a Fractional CMO?
Finding a fractional CMO involves identifying experienced marketing leaders who can seamlessly integrate into your business on a part-time basis. Look for professionals with a proven track record of driving growth, aligning marketing strategies with business goals, and delivering measurable results.
Disruptable provides access to the senior-level CMO Simon Scowen who has proven expertise across various industries with companies of all sizes in the UK, USA, and Mexico.
Why choose a Fractional CMO over other marketing professionals?
A fractional CMO offers the strategic oversight and leadership of a full-time senior marketing leader at a fraction of the cost. Unlike junior marketers or agencies, fractional CMOs lead, plan, and execute strategies while being flexible enough to scale their efforts based on your needs.
This approach is particularly effective for businesses needing high-level expertise without the commitment of a permanent hire.
Why choose Disruptable?
Dedication to you and your goals, commitment to implement transformational marketing projects, and generating significant engagement with your target market.
- Experienced in managing marketing budgets for optimal ROI.
- Consistently delivering marketing results that drive real growth.
- We focus on SME’s at start-up or scale-up stage looking to grow.
- Profound exposure to the UK, USA, LATAM, and EMEA markets.
- We specialise in D2C, Retail, and Marketplace brands and e-commerce.
- Marketing leadership across a diverse range of sectors including travel, grocery, media, fashion & apparel, fitness, utilities, and manufacturing.
- We level-up your and improve productivity within your marketing team by inspiring, coaching, and (re)aligning them to your new business goals and objectives.
What industries does Disruptable work with?
Whilst we have strength and direct experience of Travel, Grocery, Fashion & Apparel, Fitness, News Media, and Manufacturing brands (Retail and D2C), we can work in any industry and any business model bringing our broad exposure and knowledge to the table to help you get on your pathway to sustainable growth and measurable ROI.